Hilversum Marketing works on various means of communication, projects and campaigns to both positively influence the image of Hilversum among residents, (potential) visitors, companies and young talents, as well as to strengthen their bonds with the city. The three central objectives are to inform, activate and connect. These objectives often overlap.

Our approach consists of different components. Firstly, we work on good and appropriate marketing communication. By looking at our brand promises, we map out what works and what to display. We also think along with the municipality and other partners in the city about the ‘product’ Hilversum. Because attractive public spaces, a good mix of activities and facilities and a pleasant atmosphere largely contribute to the identity and experience of the city and this greatly determines Hilversum’s image.

Below you will find some examples of our activities.