Ambition
After two months of closure and adjustments to the 1.5 meters of distance, many cultural and social institutions will open at the beginning of June 2020. Hilversum Marketing supports these parties where possible through the campaign “Hilversum goes LIVE again” by informing, motivating and activating residents to visit these institutions again. The campaign will start in early June, when museums and cultural institutions will reopen. During this campaign, daily reports will be made LIVE on location via InstaStories and we will show the public what the institutions look like now and how they work. Hilversum Marketing will design the brand identity and uses the following means of communication: website livehilversum.nl (special theme page) social media, outdoor: animation screens and A0 signs, advertisements and PR.
When (duration)
2020: June 1 to mid-July