Ambition

There is a lot to do for children in Hilversum (and surrounding areas). We want to increase awareness of this among families with children that are aged between 0 and 12 and live in Hilversum and the surrounding areas. The aim is to inspire and enthuse them about all of the activities that Hilversum offers: from theater, to crafts, to sports, to museums.

Campaign

Hilversum Marketing has set up a kids campaign in which we show families what they can experience with their kids during school holidays. We designed the brand identity of the “Kids Campaigns” to appeal to the younger audience by using cheerful themes based on paper art. We focus on targeted contact moments by distributing the campaign poster with activities at 70 locations (schools, afterschool cares, playgroups). Furthermore, we made use of posters in public places, an animation on the city screens, publications in de Gooi en Eembode, Gooi en Eemlander and the Live Hilversum channels (social, website and the UITagenda).

When (duration)

During school holidays.

Partners

Various providers of children’s activities.