Ambition

Hilversum Marketing want to support local entrepreneurs through the “Support your Locals” campaign. The campaign motivates residents to shop locally and informs them on how this can be done safely. Additionally, Hilversum Marketing supports entrepreneurs in spreading this message. The means of communication used for this are: the website livehilversum.nl (special theme page), social media, outdoor: animation screens and A0 signs, advertisements and PR. We also used “The traveling Support your Locals heart” to support entrepreneurs in these difficult times. For two weeks, a wooden mega-heart from Werf35 traveled along the shopping areas Seinhorst, Kerkeland, center and Gijsbrecht. Every day the heart stood in front of a different store, putting the entrepreneur in the limelight for a day. Every entrepreneur added a local product to the heart, which resulted in a nice prize package after two weeks. At the last stop of the Support your Loals heart – at Mijn Hemel op de Gijsbrecht van Amstelstraat – “THE local shopper of Hilversum” received the prize package.

When (duration)

2020: June 1 to mid-July.